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B2B E-commerce why the B2B network is "the business" and why the backend is so important for B2B e-commerce. Examples of B2B Email marketing and web site used by Soft Drink Bottlers, Retailers, Food Service Operators, Brand Marketers, Catalogs How the Google phone will change price comparison for - Used Car Buyers and Used Car Dealers and how SelectCar will profit. DMrep combines traditional paper based direct marketing and retail (in-store) marketing with email and web marketing. DMrep creates the front end and back end of marketing programs. DMrep has been involved with web analytics and tracking customer browsing and buying behavior from 1996 with Interse Software. Dave Ahl wrote a series of articles with Peter Temes in 1995 - 1997 which appeared in DmNews. These articles were concerned with turning web browsers into buyers and applying retail store principals to web design. At that time, e-commerce comparisons were made to grocery stores, fast food restaurants, C-stores, chain drug and mass merchandisers. Recent car dealer - car retail store e-commerce experience experience including hundreds of Ebay Motor transactions allow comparisons with other high ticket, considered purchase products: real estate, jewelry. B2B email marketing, B2B lead generation, Search Engine Marketing (S.E.M.) - Search Engine Optimization (S.E.O) are DMrep areas of expertise. DMrep learned from Goggle AdWords testing and tracking experience that creating a new landing pages with specific offers worked /converted much better than increasing a keyword bid. DMrep has shopping cart and product level SKU data feed technical expertise: This is sometimes call shopping syndication or syndicating shopping content and is similar to affiliate programs. Both are CPO cost per order bases but there are differences. Customer acquisition, increased store traffic, increased average order size and brand building programs have been executed for
DMrep has evaluated the potential for B2B E-commerce to disintermediate distributors and middlemen in several industries. Customer support and customer identity are necessary to remain as an entrenched distributor and to avoid disintermediation. See example below for the potential of disintermediation for the airplane parts industry http://www.dmrep.com/airplane_parts_b2b_marketing/index_files/slide0002.html SelectCar.com Selectcar.comŽ is a registered trademark of SelectCar LLC, Ebay user name is clectcar,SelectCar.com no longer is a used car retailer. SelectCar.com is now a used car price comparison site and generates revenue from local advertising. Consumers looking for used car want as much local pricing data as possible. Online used car shoppers / buyers are comparing more than one car. Consumers want "buy it now" price information sent to their cell phones from as many sellers as possible.
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