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Dmrep web
site is hosted by ICTC Group,
Inc in a green wind powered data center in Wheatland,
ND
Areas of
Interent Marketing
Mobile
Marketing - location based advertising or location based direct
marketing. Cell phones with
maps and GPS data will be a gold mine for smart direct
marketers.
B2B E-commerce why the B2B network is "the business"
and why the backend
is so important for B2B e-commerce. Examples of B2B
Email marketing and web site used by Soft Drink Bottlers, Retailers, Food Service
Operators, Brand Marketers, direct mail print Catalogs
How the
Google phone and Google Voice will change mobile price
comparison shopping for - Used Car Buyers and Used Car
Dealers and how SelectCar.com as the premier actual
as sold used car price comparison web site will profit from consumer
comparison shopping on a wireless device.
Nearly all consumers ready to "close", to
sign a deal to buy a car at a dealer have a cell (smart phone).
What happens when these consumers can "shop
the deal" offered by the dealer to a competing dealer via their
smart phone?
DMrep has
combined traditional paper based direct marketing and retail
(in-store) marketing with email and web marketing for 10
years. DMrep has created hundreds of front end and back
end e-commerce direct marketing programs.
"What works,
what doesn't and why" - this is the expertise that direct marketing
agencies sell.
DMrep has
been involved with web analytics and tracking customer browsing and buying
behavior from 1996 with Interse Software. Dave
Ahl wrote a series of
articles with Peter Temes in 1995 - 1997 which appeared in DmNews. These articles were
concerned with turning web browsers into buyers and applying retail
store principals to web design. At that time, e-commerce
comparisons were made to grocery stores, fast food restaurants,
C-stores, chain drug and mass merchandisers. Recent car dealer
- car retail store e-commerce experience experience including
hundreds of Ebay Motor transactions allow comparisons with
other high ticket, considered purchase products: real estate,
jewelry.
B2B email
marketing, B2B lead generation, Search Engine Marketing
(S.E.M.) - Search Engine Optimization (S.E.O) are DMrep areas of
expertise. DMrep learned from Goggle AdWords testing and
tracking experience that creating a new landing pages with specific
offers worked /converted much better than increasing a keyword
bid.
DMrep
has shopping cart and product level SKU data feed technical
expertise: This is sometimes call shopping syndication or
syndicating shopping content and is similar to affiliate programs.
Both are CPO cost per order bases but there are
differences.
Customer acquisition, increased store traffic,
increased average order size and brand building programs have been
executed for
- "Bricks
and mortar" retailers in multiple classes of trade including
automotive, grocery, chain drug, mass merchandiser, C-Store and
QSR
- Consumer
and B2B mail order catalogs
- High
traffic consumer and B2B web
sites
Data
capture by retailers from both mobile devices should be getting
easier.
Retailers who install femotcells and who have WiFi hotspots
will be able to deliver targeted offers
to consumers.
DMrep has evaluated the potential for B2B E-commerce
to disintermediate distributors and middlemen in several
industries. Customer support and customer identity are necessary to
remain as an entrenched distributor and to avoid disintermediation.
See example below for the potential of disintermediation for the
airplane parts industry
http://www.dmrep.com/airplane_parts_b2b_marketing/index_files/slide0002.html
SelectCar.com Selectcar.comŽ is a registered trademark Ebay user name is clectcar
SelectCar.comis no longer is a
used car retailer. SelectCar.com is a used car price
comparison site and generates revenue from local advertising.
Consumers looking for used car want as much local pricing data
as possible. Online used car shoppers / buyers are comparing
more than one car. Consumers want "buy it now" price
information sent to their cell phones from as many sellers as
possible.
and soon http://ICTC.com |