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B2B E-commerce why the B2B network is "the
business" and why the backend is so important
for B2B e-commerce. Examples of B2B Email marketing
and web site used by Soft Drink
Bottlers, Retailers,
Food
Service Operators, Brand Marketers, Catalogs
How the Google
phone will change
price comparison for - Used Car Buyers and Used Car
Dealers and how SelectCar will
profit.
DMrep combines traditional paper
based direct marketing and retail (in-store) marketing with email and web marketing. DMrep creates the front
end and back end of marketing programs.
DMrep has been involved with web
analytics and tracking customer browsing and buying
behavior from
1996 with Interse Software. Dave Ahl wrote a series of articles with Peter
Temes in 1995 - 1997 which appeared in DmNews.
These articles were concerned with turning
web browsers into buyers and applying retail store principals to web
design. At that time, e-commerce comparisons were made to
grocery stores, fast food restaurants, C-stores, chain drug and
mass merchandisers. Recent car dealer - car retail store e-commerce experience
experience including hundreds of Ebay Motor transactions allow comparisons with other high ticket, considered purchase products: real estate,
jewelry.
B2B
email marketing, B2B lead generation, Search Engine
Marketing (S.E.M.) - Search Engine Optimization (S.E.O) are
DMrep areas of expertise. DMrep learned from Goggle AdWords testing and tracking experience that
creating a new landing pages with specific offers
worked /converted much better than
increasing a keyword bid.
DMrep has shopping cart and product level
SKU data feed technical expertise: This is sometimes call shopping
syndication or syndicating shopping content and is similar to
affiliate programs. Both
are CPO cost per order bases but there are differences.
Customer acquisition, increased store traffic,
increased average order size and brand building programs have been
executed for
- "Bricks
and mortar" retailers in multiple classes of trade
including automotive, grocery, chain drug, mass merchandiser, C-Store and
QSR
- Consumer
and B2B mail order catalogs
- High
traffic consumer and B2B web sites
DMrep has evaluated the potential for
B2B E-commerce to disintermediate distributors and middlemen in
several industries. Customer support and customer identity are
necessary to remain as an entrenched distributor and to avoid
disintermediation. See example below for the potential of
disintermediation for the airplane parts industry
http://www.dmrep.com/airplane_parts_b2b_marketing/index_files/slide0002.html
SelectCar.com Selectcar.comŽ is a registered trademark of
SelectCar LLC, Ebay user name is clectcar,SelectCar.com
no longer is a used car retailer. SelectCar.com is now a used
car price comparison site and generates revenue from local
advertising. Consumers looking for used car want as much
local pricing data as possible. Online used car shoppers / buyers
are comparing more than one car. Consumers want "buy
it now" price information sent to their cell phones from as many sellers as possible.
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